The Switzerland of DRM?

Widevine says its anti-piracy tech doesn't take sides.

By: Eydie Cubarrubia
Red Herring
March 5, 2007

The debate over copy protection software is so heated, all parties are pointing fingers. Content owners such as record labels accuse companies like Apple and Microsoft of using proprietary anti-piracy software to gain too much control in the market. In turn, Apple CEO Steve Jobs said label greed gave Apple no choice but to use its proprietary software to keep music fans from illegally copying music. Into the fray steps startup Widevine, which says its content protection software is platform-agnostic.

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Widevine takes aim at Apple

Alternative DRM provider sees opportunity in device agnostic platform.

By: Eydie Cubarrubia
Red Herring
February 19, 2007

Brian Baker says he can put an end to all the squabbling over who will control the distribution of digital media content.

That’s because Mr. Baker, CEO of Seattle, Washington–based Widevine, has developed an alternative digital rights management system that isn’t tied to any specific device or software. His approach is a dramatic departure from the strategies of technology giants such as Apple and Microsoft, which are fighting to lock in content creators and consumers to their proprietary copyright protection software.

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