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FOR IMMEDIATE RELEASE
Tuesday, November 8, 2005
Widevine® and TVN® Join Forces to Deploy Forensic Watermarking Technology to Video on Demand Content
Widevine Mensor™ enables TVN to uniquely watermark VOD titles
Burbank, CA and Seattle WA, Nov 8, 2005 –Widevine Technologies, the world’s most deployed provider of downloadable content protection and digital forensics solutions, and TVN Entertainment, the leading provider of on demand television programming, management and delivery solutions, today announced TVN will use Widevine Mensor technology to watermark its entire VOD content line-up.
Widevine Mensor enables content owners, VOD service providers and operators to place digital watermarks into content at each stage of the video distribution chain. Mensor watermarks are robust and remain traceable when distributed beyond the set top box to PVRs, PCs, and mobile devices. By relying on the same downloadable content security mechanisms used in Widevine’s content protection suite, Mensor can also renew the way watermarks are applied to content.
Mensor will be used to embed TVN and operator specific watermarks into VOD content. TVN can track the distribution of each asset to the respective local site of the video distribution operator. Content owners may also work with TVN to track the distribution of content to ensure the usage is in line with their licensing agreements. In concert with Widevine’s downloadable conditional access (DCAS) and digital rights management (DRM) suite, Widevine Cypher, TVN now has a comprehensive solution designed to affordably meet studio content protection and digital forensics requirements.
“Watermarking TVN’s VOD content is a significant milestone for Widevine in the emerging digital forensics market and for ensuring TVN continues to acquire premium content for its customers,” said Brian Baker, CEO at Widevine Technologies. “It represents the first large scale watermarking deployment in the industry. With digital forensics, content owners can easily track where, when and to what device their content is distributed.”
“TVN delivers an enormous amount of high profile, high value content via satellite to our customers. With digital piracy an ever present threat to popular commercial media, it is critical that we deploy the most effective systems to protect and track content distributed across our network,” said Dom Stasi, TVN Chief Technology Officer. “Widevine Mensor enables us to continue acquiring premium content for our growing list of VOD affiliates, including Cable, Telco, Broadband and Wireless video distribution partners. Together TVN and Widevine are bringing the same type of forensic marking that has been used to deter theft of Hollywood screeners and first run DVDs to video-on-demand content.”
TVN delivers VOD services and programming to every major MSO, and has signed over 30 telecommunications affiliates including Verizon, Century Tel and Surewest.
Widevine and TVN will exhibit at TelcoTV in San Diego, Booth #318 Nov. 9-10, 2005. TVN will join Widevine at their booth to discuss the full range of VOD content available from TVN.
About Widevine Technologies, Inc.
Widevine is the most widely deployed provider of content security solutions for IP video operators worldwide. Widevine enables telco, cable, satellite and internet service operators to generate new revenue opportunities through the secure distribution, identification and tracking of digital content.
Utilizing a combination of hardware and software-based encryption, Cypher persistently encrypts both digital broadcast and video-on-demand (VOD) content, regardless of video infrastructure, network protocols or compression technologies. An innovator in the industry, Widevine invented the downloadable, software-based Cypher Virtual SmartCard™ client which today protects more IP video set-top boxes and devices in the industry than any other vendor. Widevine Virtual SmartCard clients quickly and affordably enable operators to combat piracy on set-top boxes, personal video recorders and other devices within the home. Widevine Secure operators are guaranteed to encrypt studio and broadcaster content, across any video distribution network and on any Widevine Secure device.
Widevine is a privately held corporation headquartered in Seattle, WA, funded by Charter Ventures, Constellation Ventures, PaceSetter Capital Group, Phoenix Capital Partners, and VantagePoint Venture Partners and Dai Nippon Printing Co., Ltd (DNP).
For more information see Widevine Technologies at www.widevine.com or visit Booth 318 at TelcoTV.
About TVN Entertainment Corporation
TVN Entertainment, a video on demand (VOD) content solutions company, is a leading provider of on demand television programming, management and delivery services. TVN currently offers more than 2500 hours of VOD programming from over 100 content providers. In addition to comprehensive programming services, TVN Entertainment offers the only single-source management and distribution solution for VOD, including content aggregation, packaging, encoding, asset management and transport via satellite to all video service providers. TVN Entertainment has been chosen as the VOD solution for many leading MSOs and telecommunications companies, including Adelphia, Bresnan, Buckeye, Blue Ridge, Cablevision, Charter, Comcast, Cox, Insight, Mediacom and Verizon. For more information visit www.TVN.com
Contact:
For Widevine:
Eric Moser
Tel: +1 312 329 3908
mosere@ruderfinn.com
For TVN:
Eileen Eberhardt
Tel: 818.295.4505
Eeberhardt@tvn.com
All trade names, trademarks, and/or service marks appearing herein are owned by their respective holders. |
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