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FOR IMMEDIATE RELEASE
Monday, August 28, 2006

Widevine® Technologies Selected by National Telco of Estonia to Protect Premium Broadcast Channels

Elion’s need for proven solution to meet time-to-market requirements was key to Widevine’s selection


Cambridge, UK, August 28, 2006 –Widevine Technologies, the world’s leading provider of downloadable content protection, digital forensics and digital copy protection solutions, today announced that Elion—the largest telecommunications provider in Estonia—has chosen Widevine to protect premium broadcast channels for its DigiTV service and enable its acquisition of video-on-demand content.

Elion’s DigiTV service includes premium broadcaster and studio content from: ESPN, Disney, Discovery Channel, MTV and HustlerTV along with local broadcast and sports packages from Discovery Communications, Turner Networks, ViaSat, BBC and more. Subscribers can acquire basic service with 40 broadcast channels with the option to upgrade to 30 additional premium channels. Elion expects to reach half of Estonian homes with DigiTV by the year 2010.

Elion’s choice of Widevine Cypher®, a downloadable conditional access and digital rights management suite, was driven by the industry wide acknowledgement that Widevine would enable the acquisition and licensing of the premium content needed to differentiate and generate new revenue opportunities for DigiTV. More important was the requirement to work with a content security vendor that performed seamlessly so they could meet deployment expectations set with customers and financial community.

“Elion evaluated Widevine with other content protection vendors including Latens, Verimatrix, SecureMedia and Conax,” said Jaan Inno, Head of IP and Datacom Development at Elion. “After further due diligence, we deployed trials of Widevine, Latens and Verimatrix. Only Widevine was able to prove its system was operable in the video ecosystem we deployed. That critical factor, along with Widevine’s proven legacy of delivering downloadable conditional access, digital rights management and digital copy protection to market, made Widevine the natural selection for the first national deployment of IP video services in Estonia.”

“With broadband penetration rates over 13 percent, the highest in Eastern Europe, Estonia represents an excellent environment for the rapid IPTV growth. Widevine is delighted to enable Elion and other Baltic operators to get their deployments operational and be competitive with incumbent cable and satellite video operators,” said Brian Baker, President and CEO of Widevine. “We look forward to growing with Elion as they grow their broadcast subscribers and expand their services to include premium VOD services later in the year.”

About Elion
Elion is the largest telecommunications and IT provider in Estonia. It is owned by AS Eesti Telekom, listed on the Tallinn and London stock exchanges of (OMX:ETLAT/LSE:EETD). In Estonia, Elion is the market leader in fixed network calls, in Internet subscriptions and data communication solutions, and it has made a powerful entry into the IT and digital television market. In 2005 the consolidated revenue of Elion Group was 2.588 billion kroons, and the consolidated net profit was 385 million kroons. At the end of 2005 Elion Group employed the staff of 1673.

About Widevine Technologies, Inc.
Widevine is the leading provider of content protection and forensic watermarking solutions for IP video operators worldwide. Widevine enables telco, cable, fiber, satellite, internet and mobile service operators to generate new revenue opportunities through the secure distribution, identification and tracking of digital content.

Utilizing a combination of downloadable conditional access and digital rights management techniques, Widevine Cypher Suite enables operators to acquire and license premium studio content and, through unique patented technologies, reduce capital and operational expenditures. Widevine Cypher persistently encrypts both digital broadcast and video-on-demand (VOD) content, regardless of video infrastructure, network protocols or compression technologies. An innovator in the industry, Widevine invented the downloadable, solution Cypher Virtual SmartCard™ client which today protects more IP video set-top boxes and consumer electronics devices in the industry than any other vendor.

Widevine is a privately held corporation headquartered in Seattle, Washington, USA, with sales offices in Singapore, United Kingdom and Portugal. Widevine is funded by Cisco Systems, Inc. (NASDAQ: CSCO), Charter Ventures, Constellation Ventures, Dai Nippon Printing Co., Ltd (DNP), PaceSetter Capital Group, Phoenix Partners, TELUS (NYSE: TU) and VantagePoint Venture Partners.

For more information see Widevine Technologies at www.widevine.com or visit Booth #4.151 at IBC 2006.

Media Contact:
Eric Moser
Ruder Finn Chicago (for Widevine Technologies)
Tel: +1 312 329 3908
mosere@ruderfinn.com

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