FOR IMMEDIATE RELEASE
Thursday, September 7, 2006
Widevine® Technologies Selected by Denmark's Tre-For to Protect Premium Broadcast Channels & Video-On-Demand
Amsterdam, The Netherlands, September 7, 2006 –Widevine Technologies, the world’s leading provider of downloadable content protection, digital forensics and digital copy protection solutions, today announced that Tre-For of Denmark has chosen Widevine to protect its premium broadcast channels and video-on-demand services.
Tre-For’s Profiber service offers customers in the region Internet, telephone services and television delivered by a range of Danish and international service providers. Customers currently choose between only two or three TV packages, but its fiber new network will enable delivery of hundreds of IPTV channels, including foreign programming.
Tre-For’s choice of Widevine Cypher®, a downloadable conditional access and digital rights management suite, was a strategic decision based on the scalability of the content protection platform and proven global deployments. Its large range of integrations with middleware, set top boxes and video-on-demand servers, enable Widevine to perform seamlessly with Tre-For’s entire platform to meet its aggressive roll-out of services to customers.
“Tre-For evaluated Widevine along with other content protection vendors including Latens and Irdeto. Widevine proved to be the best solution,” said Keld Damsbo, Chief Technical Officer at Tre-For. “Only Widevine offers a downloadable client with a PC-based Windows Media Player plug-in that lets our customers watch TV on PCs. Additionally, Widevine can meet our emerging needs as we evaluate other services such as web-based video services delivered to PCs and mobile phones. Overall, we felt that Widevine is more dedicated to the job and responsive—it’s important that I can depend upon my content protection vendor not only for the technology, but also for the level of responsiveness that Widevine has proven they can offer.”
“Denmark’s broadband penetration is one of the highest in Europe making it an exciting time for Tre-For as it rolls out new services that its customers are asking for. Widevine is pleased to protect Tre-For’s entire multimedia service delivery to PCs and other devices throughout the home. With Widevine, Tre-For is improving their ability to compete with incumbent cable and satellite video operators,” said Brian Baker, President and CEO of Widevine.
About TRE-FOR Bredbånd
Tre-For is a public utility company, owned by the 120,000 inhabitants of the Southern Danish Triangle Region - a high-development area in Denmark. In 2004, a daughter company, Tre-For Bredbånd A/S was founded with the aim of turning the Triangle Region into Denmark's strongest centre for digital communication.
Tre-For's infrastructure is based upon an open access network over FTTH/B (that is end-to-end fibre-to-the-home or business). It will eventually support Cable TV/ IPTV, high-speed internet and telephony services. In Aug 2005, the first customers were connected to the new fibre network in the city of Fredericia. Tre-For Bredbånd is scheduled to be supporting all of its 120,000 households and businesses by 2012.
About Widevine Technologies, Inc.
Widevine is the leading provider of content security solutions for IP video operators worldwide. Widevine enables telco, cable, satellite, internet and mobile service operators to generate new revenue opportunities through the secure distribution, identification and tracking of digital content.
Utilizing a combination of downloadable conditional access and digital rights management techniques, Widevine Cypher Suite enables operators to acquire and license premium studio content and, through unique patented technologies, reduce capital and operational expenditures. Widevine Cypher persistently encrypts both digital broadcast and video-on-demand (VOD) content, regardless of video infrastructure, network protocols or compression technologies. An innovator in the industry, Widevine invented the downloadable, solution Cypher Virtual SmartCard™ client which today protects more IP video set-top boxes, consumer electronics devices and PCs in the industry than any other vendor.
Widevine is a privately held corporation headquartered in Seattle, WA, funded by Cisco Systems, Inc. (NASDAQ: CSCO), Charter Ventures, Constellation Ventures, Dai Nippon Printing Co., Ltd (DNP), PaceSetter Capital Group, Phoenix Partners, TELUS (NYSE: TU) and VantagePoint Venture Partners.
For more information see Widevine Technologies at www.widevine.com or visit Booth #4.151 at IBC 2006.
Media Contact:
Eric Moser
Ruder Finn Chicago (for Widevine Technologies)
Tel: +1 312 329 3908
mosere@ruderfinn.com
All trade names, trademarks, and/or service marks appearing herein are owned by their respective holders. |
