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FOR IMMEDIATE RELEASE
Wednesday, Dec 13, 2006

Widevine® Awarded Digital Copy Protection Patent for Securing Internet TV and PC Delivery

Covers protection of premium webisodes and webcasts to any digital consumer electronics device


Seattle, WA, Dec 13, 2006 –Widevine Technologies, the world’s leading provider of downloadable content protection, forensic watermarking and digital copy protection solutions, today announced that the United States Patent and Trademarking Office has awarded Widevine a new patent for digital copy protection. This patent covers innovative new techniques that are essential to securing Internet delivery of premium multimedia content to untrusted platforms such as personal computers.

The new patent also includes methods for monitoring, detecting and responding to piracy in what is known as the “digital hole”— the location within digital consumer devices where content is unprotected, usually after content is decrypted by a conditional access or digital rights management solution. Widevine Digital Copy Protection™ monitors this hole for piracy behaviors, blocks them and evolves response mechanisms to thwart future attacks.

Some of the concepts taught by Widevine’s latest patent include:

  • Behavioral tamper and piracy detection
  • Tamper and piracy response
  • Heuristics for automatic evolution of detection mechanisms
  • Stealthy detector techniques

According to Glenn Morten, Widevine’s Chief Technology Officer, “To foil multimedia piracy acts, Widevine developed genetic programming, artificial intelligence and intrusion detection methods to create a shifting sands environment that it is extremely difficult for pirates to beat. These patented protection methods are important as mainstream television migrates to webisodes and webcasts that are streamed to PCs across the Internet. Other methods of protecting content have been devised including Microsoft® Windows Vista™, CableLabs DCAS and other secure video processor initiatives. However, while these are good security practices, they are static and lack the ability to perform dynamic evolution in the face of new piracy attacks. Evolving detectors taught within this new patent give Widevine the unique ability to adapt our content security mechanisms in real time.”

Digital Copy Protection begins where traditional conditional access, digital rights management and platform security techniques leave off. It employs a distributed, self-monitoring system which positions “publishers” and “subscribers” across the network. These elements constantly communicate with each other to continually monitor for potential piracy attacks. With multiple elements, the chances for false positives are reduced while increasing the efficacy of the entire anti-piracy system.

“We are very excited that the USPTO has continued to recognize Widevine’s innovation in the areas of content security. With this new patent, Widevine can further ensure our customers can securely expand their distribution to Internet TV with an unequaled level of content security,” said Brian Baker, Widevine’s President and CEO. “Widevine has proven we are not only the market leaders, but that we also have one of the most talented concentrations of content security expertise in the world.”

The new patent U.S. 7,150,045 is intended to provide a licensed solution for protecting digital multimedia in open/un-trusted platforms. This is the sixth patent awarded to Widevine. Previous patents include: U.S. 6,449,719 B1, U.S. 6,965,993 B2, U.S. 7,007,170 B2, R.O.C. 94,100,475, and U.S No.7,043,473. Widevine currently has over 45 pending US patents and numerous international applications.

About Widevine Technologies, Inc.
Widevine is the leading provider of downloadable content protection and forensic solutions for IP video operators worldwide. Widevine enables telco, internet, mobile, cable and satellite service operators to generate new revenue opportunities through the secure distribution, identification and tracking of multimedia content.

Utilizing a combination of downloadable conditional access, digital rights management and digital copy protection techniques, Widevine enables operators to acquire and distribute premium studio content and, through unique patented technologies, reduce video related capital and operational expenditures. An innovator in the industry and holder of six patents, Widevine invented the renewable client security with the Cypher Virtual SmartCard—which today protects more IP video set top boxes, personal video recorders, PCs, portable media players and mobile devices in the industry than any other vendor.

Widevine is a privately held corporation headquartered in Seattle, WA, funded by Cisco Systems, Inc. (NASDAQ: CSCO), Charter Ventures, Constellation Ventures, Dai Nippon Printing Co., Ltd (DNP), PaceSetter Capital Group, Phoenix Partners, TELUS (NYSE: TU) and VantagePoint Venture Partners.

For more information see Widevine Technologies at www.widevine.com.

Media Contact:
Eric Moser
Ruder Finn Chicago (for Widevine Technologies)
Tel: +1 312 329 3908
mosere@ruderfinn.com

All trade names, trademarks, and/or service marks appearing herein are owned by their respective holders.