FOR IMMEDIATE RELEASE
Wednesday, December 19, 2007

Widevine® Supports Adobe® Integrated Runtime to Ensure Ad Integrity for Adobe Flash Based Downloads

Protects revenue streams for paid & ad-supported downloads to
AIR-based applications on PCs and Macs

SEATTLE, December 19, 2007 — Widevine Technologies, the only provider of multiformat and multiplatform DRM and the recognized “Switzerland of DRM”, today announced support for Adobe Integrated Runtime (AIR). This cross-operating system developed by Adobe enables developers to build and deploy desktop-based Internet applications that can download and consume Flash. AIR-based applications are increasingly used to enable the download of premium Flash based content to consumers’ desktops. This represents the first DRM to support this emerging runtime standard.

Earlier this year, Widevine announced the first multiplatform, multiformat DRM solution to secure and enable ad integrity within Flash based progressively downloaded or streamed media. Flash has eight million downloads each day and 1.2 billion customers. Widevine’s continued innovation in the area of digital media DRM enables total consumer freedom while protecting content owner revenues.

“Our customers want consumers to have free access to Internet digital media but they must retain the ability to monetize this business model,” said Brian Baker, Widevine CEO. “They face a number of technical hurdles before they can realize the economies of scale for online ad-based revenues that exist in traditional broadcast television. Widevine’s added flexibility to secure Flash based downloads lowers this barrier to generating new revenue from digital media.”

“We have seen significant growth in interest in delivering secure ad-supported video over the Internet,” said Michael Wolf, research director with ABI Research. “This interest, which will create over 300 billion videos viewed in 2012 alone, makes end-to-end security critical. Widevine’s ability to protect Flash based video and other formats helps ensure advertising integrity and consumption verification, both necessary in the overall monetization of broadband video.”

Widevine currently acts as an industry consultant with major content owners to facilitate their secure digital distribution strategies. In contrast to traditional DRM technologies which restrict content purchase and usage to specific devices, video formats and online services, Widevine opens DRM interoperability to all platforms, networks and video devices. This Switzerland of DRM approach has now been extended to support Flash downloads.

About Widevine Technologies, Inc.
Widevine is the leading provider of content protection and forensic watermarking solutions worldwide for content owners and Telco, cable and internet service operators.

Widevine enables the acquisition and distribution of premium studio and broadcaster content for more than 130 service providers. Its patented conditional access and DRM technologies make it possible to monetize the distribution of digital media and PayTV content while creating new revenue opportunities through the secure distribution, identification and tracking of digital content.

An innovator and holder of 10 patents, Widevine is the only content protection vendor that can secure multiple platforms and formats, including Flash-based distribution of digital media.

Widevine is a privately held corporation headquartered in Seattle, WA, funded by Cisco Systems, Inc. (NASDAQ: CSCO), Charter Ventures, Constellation Ventures, Dai Nippon Printing Co., Ltd (DNP), PaceSetter Capital Group, Phoenix Capital Partners, TELUS (NYSE: TU) and VantagePoint Venture Partners.

For more information: www.widevine.com

Contact:
Eric Moser
Ruder Finn Chicago (for Widevine Technologies)
+1 312 329 3908
mosere@ruderfinn.com

All Rights Reserved. Widevine, Widevine Cypher, Cypher Virtual SmartCard, Cypher VOD, Cypher DCP, Cypher Broadcast, Cypher Express and Widevine Mensor are either registered trademarks or trademarks of Widevine Technologies, Inc. All other trademarks and trade names are the property of their respective owners. No express or implied warranties are provided for herein and all specifications are subject to change. The descriptions of Widevine Technologies’ patents and other intellectual property herein are not intended for use in a legal proceeding to interpret or limit the scope or meaning of the patents or their claims, or indicate that a Widevine patent claim(s) are materially required to perform or implement any of the listed items.