FOR IMMEDIATE RELEASE
Monday, April 14, 2008
Widevine® Previews Content Protection Platform with Support for Microsoft Silverlight
Widevine enables secure Silverlight experiences for content owners
SEATTLE, April 14, 2008 — Widevine Technologies, provider of multiformat and multiplatform DRM, will demonstrate its content protection solution to protect experiences powered by Microsoft (Nasdaq “MSFT”) Silverlight, a cross-browser, cross-platform plug-in for delivering the next generation of media experiences and rich interactive applications for the Web. Widevine’s cross-platform content security technology is a Hollywood studio approved DRM standard in use today by several major content providers and studios to encrypt and protect premium content offerings which now can be delivered in Silverlight. Widevine will demonstrate its Cypher for Digital Media solution in the Microsoft booth at the National Association of Broadcasters (NAB) conference in Las Vegas (South Hall, Booth # SL5520).
Widevine’s DRM solution demonstrates a cross-platform digital delivery solution that securely delivers content to all major browsers running on the Mac OS and Windows operating systems. This cross-platform support has long been a considerable barrier and obstacle for both the content community and consumers. It allows for major studios, networks, broadcasters and sports leagues to utilize a single distribution and content security platform serving all users. In turn, these greater opportunities for efficiency and monetization enable content owners to profitably offer an attractive user experience to consumers, regardless of computing platform.
Microsoft Silverlight enables the delivery of high-quality video to consumers and has been gaining widespread adoption throughout the digital media industry. Widevine has been engaged with the Hollywood studio system for nearly a decade for both IPTV and internet delivery to facilitate cross-platform, ubiquitous content security.
The technology alliance also seeks to provide higher ad-supported revenues to content owners by preserving the integrity of the content offering. Secure Flash streams and HTTP downloads can be verified and tracked by Widevine’s DRM, thereby enabling advertisers to send more targeted ads to consumers along with verification that the content has been accessed and viewed. In addition, Widevine has amassed a significant intellectual property portfolio for video security on the Internet.
“Our content partners can now access their premium content libraries and build monetization strategies around a Silverlight offering, including ad-supported, geo-filtered or pay models for their consumers. This is really a win for content owners, who have a choice of content-protection technologies from Microsoft and third-parties such as Widevine,” said Steve Sklepowich, group product manager in the Developer Division at Microsoft Corp.
When a consumer selects a Silverlight-based episode or movie, Widevine’s DRM will protect the content during delivery, storage and playback in a browser. An additional level of post-decryption digital copy protection technology from Widevine further monitors, detects and responds to the hundreds of screen scraping and recording utilities available on the Internet today. Increasingly, content owners are demanding this level of protection to prevent widespread piracy.
“It’s no secret that Microsoft fully understands the premium content market and industry. They have truly created a solution that addresses the cross-platform, and cross-device challenge that faces the content owner and the consumer. Silverlight is the gold standard in online rich media experiences and it’s very aligned with our cross-platform content protection philosophy,’’ said Brian Baker, CEO of Widevine.
About Widevine Technologies, Inc.
Widevine is a leading provider of content protection and forensic watermarking solutions worldwide for content owners and telco, cable and internet service operators.
Widevine enables the acquisition and distribution of premium studio and broadcaster content for more than 130 service providers globally and more than 160 web properties. Its patented conditional access and DRM technologies make it possible to protect digital media and pay-TV revenues while creating new service opportunities through the secure distribution, identification and tracking of digital content.
An innovator and holder of more than 30 patents, Widevine is the only content protection vendor that can secure multiple platforms and formats, including Flash-based distribution of digital media.
Widevine is a privately held corporation headquartered in Seattle, WA, funded by Cisco Systems, Inc. (NASDAQ: CSCO), Charter Ventures, Constellation Ventures, Dai Nippon Printing Co., Ltd (DNP), PaceSetter Capital Group, Phoenix Partners, TELUS (NYSE: TU) and VantagePoint Venture Partners.
For more information: www.widevine.com.
Contact:
Amanda Burrows
Widevine Technologies
+1 206 254 3110
aburrows@widevine.com
All Rights Reserved. Widevine, Widevine Cypher, Cypher Virtual SmartCard, Cypher VOD, Cypher DCP, Cypher Broadcast, Cypher Express and Widevine Mensor are either registered trademarks or trademarks of Widevine Technologies, Inc. All other trademarks and trade names are the property of their respective owners. No express or implied warranties are provided for herein and all specifications are subject to change. The descriptions of Widevine Technologies’ patents and other intellectual property herein are not intended for use in a legal proceeding to interpret or limit the scope or meaning of the patents or their claims, or indicate that a Widevine patent claim(s) are materially required to perform or implement any of the listed items.
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